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Employability and Knowledge Exchange: the application of Reality- Based Learning

13th Enhancement Themes Conference Lightning Talk
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Knowledge Exchange (KE) can encompass undergraduate learning with these developmental activities potentially furthering a graduate’s skills. Reflecting the transitional stages of, firstly, embarking on a programme of study, secondly, progressing through it and then, finally, applying one’s employability skills upon graduation, the reality-based learning method can make the undergraduate marketing curriculum attuned to industry practice.
Authors: 
Andrew Paddison, University of Strathclyde
Publication Date: June 2016

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